Events
29.10.2007
SURGE IN ENERGY DRINKS PROPELLS EXPANSION OF BEVERAGE PAVILION AT 11TH AMERICAS FOOD & BEVERAGE SHOW SEPTEMBER 24 – 26 IN MIAMI
New brands and new focus on natural fruit flavors and healthful ingredients, including berries from the Amazon
Miami, FL, United States, Octrober 6, 2007 — The proliferation of new brands in the energy drink category is creating unprecedented demand for space within the Beverage Pavilion at the 11th Americas Food & Beverage Show. As a result, the show, set to kick-off September 24, 2007 in Miami, has significantly expanded the size of the pavilion.
Energy drink consumption continues to grow in double digits--20% year-on-year in 2007 according to Michael Bellas, CEO of Beverage Marketing Corp. in New York-- and by 2011 sales in the U.S. are expected to surpass $9 billion. Elena Meisel, show director for the 11th Americas Food & Beverage Show points out that the energy drink phenomenon is worldwide, both in demand and in production, with exhibitors and buyers for this category coming from the U.S., Central and South America and Europe. The 2008 energy drinks exhibitors, however, are relying on healthful infusions, rather than traditional caffeine and other stimulants to stimulate consumer interest. Steel City Beverages, exhibiting at booth #1009, is introducing flavors such as mango, guava and pomegranate and also distributes a Hemp energy drink.
Points out that energy drinks, currently a $4.4 billion niche within the soft drinks category, are taking their lead from consumers who want more “good-for-you“ food and beverage choices, including energy drinks made with natural and organic ingredients.
The 11th Americas Food & Beverage Show, the largest Americas-focused food & beverage trade event in the hemisphere, presents three days of exhibitions and seminars, September 24 – 26 at the Miami Beach Convention Center. Presented each year by the World Trade Center Miami, and supported by the Foreign Agricultural Service (FAS) and the United States Department of Agriculture (USDA), the Americas Food & Beverage Show has generated more than $3.4 billion in sales for participants since its founding in 1997.
Energy drink consumption continues to grow in double digits--20% year-on-year in 2007 according to Michael Bellas, CEO of Beverage Marketing Corp. in New York-- and by 2011 sales in the U.S. are expected to surpass $9 billion. Elena Meisel, show director for the 11th Americas Food & Beverage Show points out that the energy drink phenomenon is worldwide, both in demand and in production, with exhibitors and buyers for this category coming from the U.S., Central and South America and Europe. The 2008 energy drinks exhibitors, however, are relying on healthful infusions, rather than traditional caffeine and other stimulants to stimulate consumer interest. Steel City Beverages, exhibiting at booth #1009, is introducing flavors such as mango, guava and pomegranate and also distributes a Hemp energy drink.
Points out that energy drinks, currently a $4.4 billion niche within the soft drinks category, are taking their lead from consumers who want more “good-for-you“ food and beverage choices, including energy drinks made with natural and organic ingredients.
The 11th Americas Food & Beverage Show, the largest Americas-focused food & beverage trade event in the hemisphere, presents three days of exhibitions and seminars, September 24 – 26 at the Miami Beach Convention Center. Presented each year by the World Trade Center Miami, and supported by the Foreign Agricultural Service (FAS) and the United States Department of Agriculture (USDA), the Americas Food & Beverage Show has generated more than $3.4 billion in sales for participants since its founding in 1997.
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